Book review

Customer satisfaction improves financial performance

6 Feb , 2011
Geschreven door: Zanna

Even in 2011, there are still companies which doubt the financial value of satisfied customers. I know, it’s hard to believe….. They wonder whether investing in satisfied customers will in the end truly influence turnover, profit, cash flow, shareholder value, etc. Various articles have already been published in which this relationship is proven. They have […]

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