Are you looking for success in customer experience? Don’t bother asking your customers what’s important.

23 Feb , 2017
Geschreven door: Zanna

Latent needs make or break customer perception While studies concerning the role of our subconscious do not entirely concur, they all quote an influencing factor between 75 percent and 95 percent.  Given the magnitude of that role, why do the vast majority of surveys aimed at improving customer experience explicitly ask customers what matters to […]

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