Ruud Fabels

I believe in organizations who have the courage to design their processes to follow customer requirements. Who take a vulnerable stance and dare to question vested opinions. Why? Because they have been proven to be more efficient and successful. More efficient because they know what customers want and can anticipate accordingly. More successful because customer satisfaction goes hand-in-hand with lower costs.


All too often, we assume what customers want, and twiddle the knobs on the basis of this assumption. And often the wrong knobs.


I guarantee insight. I guarantee measurable results. In both customer experience and in Euros. Customer signals management is a concrete method which has proven itself time and time again. In combination with my organizational sensitivity and pragmatic approach, this method ensures a change which will make your organization consistently more successful.


Would you like to know more about my background, the projects I’ve conducted and other people’s opinions of them? Check out my LinkedIn profile or contact me!

  • +31 6 181 375 92